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UGP Wakeskater and Junior Designer Kyle Hyams on FUEL TVDate: 07-17-2008
Press Release
SANFORD, Fla., July 17, 2008 Underground Products (UGP) team wakeskater Kyle Hyams will be featured on FUEL TV's "The Daily Habit" next week. Hyams' episode will air Wednesday, July 23 at 6 p.m. PST/9 p.m. EST and again that night at 9 p.m. PST/12 a.m. EST. The show will also feature a performance by one of his favorite bands Tilly and the Wall.
Hyams pulls double duty at UGP, riding for the team and also serving as junior designer. As such, he keeps quite busy. Following his trip to So Cal to tape The Daily Habit, his itinerary continues to balance between riding responsibilities and helping design UGP's spring/summer and fall/winter 2009 collections. This includes filming for future issues of Volume Wakeskate Videos, UGP's new commercial (for Volume), and traveling to Texas to film with Aaron Reed and Danny Hampson for Obscura's team video.
"The Daily Habit" is FUEL TV's first original daily series, telecast weeknights at 9:00 p.m. EST (6:00 p.m. PST) while re-airing later in theevening at 12:00 a.m. EST (9:00 p.m. PST), and the following weekday at 2:30p.m. EST (11:30 a.m. PST) and 5:30 p.m. EST (2:30 p.m. PST). "The Daily Habit" encompasses the world of the action sports enthusiast, mixing the best in pop culture with today's top action sports personalities,cutting-edge music, product reviews, and comedy.
About UGP
Underground Products (UGP) was launched in 1986 in Orlando, Florida. The brand has a full roster of BMX, Wakeboarding and Wakeskating athletes thattravel the world doing what they love, but also developing and designing the UGP product. UGP's innovative modern infusion of retro styling mixed with an element of raw sarcasm genuinely portrays the authentic underground street attitude that originally inspired the brand. The distinctive flavor of UGP's "question everything" approach to mainstream idealism is evident in everything they make, which ranges from technical core-related products and limited editions to an extensive array of lifestyle apparel for guys and girls. www.undergroundproducts.com
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