Parent company of Gucci/Puma buys Volcom for $607.5 Million

chriscut · Backside 180 Joined: 28 Jun 2004 Posts: 2000

http://www.boardistan.com/?p=22966

GnarShredd · Backside 180 Joined: 24 Jan 2009 Posts: 1529 City: Seattle

Interesting, sucks because Electric and Volcom were one of the very few brands still out on their own but probably a good call financially (at least for the people who owned the company).

Volcom was always the anti-company, now what?

A.Rodriguez · Posted: May 02, 2011 10:51 am Post subject:

GnarShredd, Now we wait for the prices to go up.

bachlonso · Backside 180 Joined: 02 Jul 2007 Posts: 670 City: NFA

no fücking way! what am I supposed to do now, being that volcom nerd that I am Crying or Very sad

GnarShredd · Backside 180 Joined: 24 Jan 2009 Posts: 1529 City: Seattle

R6aries, I don't think prices will go up so much as quality will go down and prices will stay the same.

They'll go the same way as Reef did when VF bought them. They'll be more present in big-name department stores, be giving less opportunity to the small shops, and reducing the quality and innovation within the brand.

All that's left now is Billabong and Quiksilver as the surf-industry titans.

jcoffey · Backside 180 Joined: 24 May 2008 Posts: 1339

thats one reason I support underground and do a lot of shopping at http://www.karmaloop.com / http://www.karmaloop.com/kazbah-homepage.asp

A.Rodriguez · Posted: May 02, 2011 11:42 am Post subject:

GnarShredd, no matter what given a little time, this brand is going to suck.

texasT · Posted: May 02, 2011 1:28 pm Post subject:

you know i have no idea what is going to happen with the company, but just like with everything else, i'm not going to buy it unless it's fuggin badass. so volcom better step their game up otherwise i'm out.

hopefully they don't kill cool contests though, like the kickflip a surfboard one.

GnarShredd · Backside 180 Joined: 24 Jan 2009 Posts: 1529 City: Seattle

R6aries, Agreed.

Guy · Backside 180 Joined: 14 Jul 2006 Posts: 842 City: Orillia

I quit buying name brands years ago. Mostly because of the ridiculous cost.

-=AlexXx=- · Posted: May 04, 2011 11:32 pm Post subject:

Guy, ya im with you man, i only buy from target now lol cant beat a 7 dollar shirt, i cant believe i used to pay 20 bux for one before... dear god.