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Burton plot to take over the world.

 
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Grouch
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PostPosted: Jul 15, 2004 4:06 pm    Post subject: Burton plot to take over the world. Reply with quote

Check this out!

FOR IMMEDIATE RELEASE:
BURTON SIGNS LETTER OF INTENT TO ACQUIRE FORUM, SPECIAL BLEND, JEENYUS AND FOURSQUARE SNOWBOARD BRANDS
7/15/2004

Burlington, VT – Four Star Distribution has agreed to sell all four of its snowboard brands to Burton. Both parties have agreed on terms and are in the due diligence period of the acquisition, which is expected to be complete by August 15th, 2004. Four Star’s brands will stay on the West Coast but will move from its current location.
The acquisition represents a new day for Burton to add to its existing portfolio of brands, which includes Burton, Analog, Gravis Footwear, RED Helmets & Impact Protection and Anon Optics. “We feel that the acquisition of Forum, Special Blend, Jeenyus and Foursquare presents an excellent opportunity to reach out to a company that has great brands and a strong consumer following, but has not been able to reach its market potential,” said Laurent Potdevin, Burton’s President. Markus Bohi of Four Star Distribution went on to say, “Selling off these brands is a very difficult decision for the company. We felt that we needed to concentrate on C1RCA’s footwear and apparel business in order to be successful in the long-term. Over the years, we have been approached many times about selling these brands, but the fit and timing never worked. The timing is now right, and we could not place the brands’ future in better hands than Burton, the clear global market leader.“
“I think I speak for all of us at Burton when I say that we have gotten tired of watching ski companies buy up snowboard brands,” says Jake Burton, founder and owner of Burton. “Forum is a company we have always respected, and it is a brand that needed to stay in the hands of snowboarders. We will do our best to see that Forum and its sister brands continue to grow and develop.”

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DavHof
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PostPosted: Jul 15, 2004 4:57 pm    Post subject: Reply with quote

Crazy.

Is that bad or good. I'd think its good.

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Grouch
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PostPosted: Jul 15, 2004 5:01 pm    Post subject: Reply with quote

Its good and bad. I personally would never ride a forum...


It will push out a lot of the smaller hardcore, rider owned operate companies, like Rome and some others.

Four Star would not listen to its team riders, Burton does.

There are so many pros/cons, I dont really know what to say about it right now. Only time will tell. Rolling Eyes

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DavHof
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PostPosted: Jul 15, 2004 5:05 pm    Post subject: Reply with quote

Yea. I personally have ridden Burton my whole life. I would never ride a Forum either. Is Burton going to put their name on their boards or just distribute them as they are>
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PostPosted: Jul 15, 2004 5:09 pm    Post subject: Reply with quote

I believe from reading the article that they are going to keep the name and distribute them.

It would be stupid for them to change the name.

Raul Reese = marketing Genius = $$$

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Schmaltz
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PostPosted: Jul 15, 2004 5:53 pm    Post subject: Reply with quote

Fourms been in trouble for a while... it's a last minute bailout...
before they put out for the next season.
all these big companies scare me not sure what to think either
but snowboarding deffently has lost it's luster in my eyes the 6
years...
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kento911
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PostPosted: Jul 15, 2004 6:33 pm    Post subject: Reply with quote

Gotta back Erich on this one, anyone who didn't see this in Forum's future with in the last year or two wasn't paying attention, but I personally dont like forums b/c of the deadspot beneath the freedom grooves, random indents in the bottom of your board are gay, thats why I never bought a wakeboard with phasers, Smash Remember those man that has to be one of the most patheticly obvious marketing ploys in the history of the sport Rolling Eyes
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numb
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PostPosted: Jul 15, 2004 8:36 pm    Post subject: Reply with quote

not that it matters but i know this kid that i snowboarded with and burton just picked him up as an am and are shipping him out to oregon all expensies paid for as long as hes on the team
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endpro
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PostPosted: Sep 17, 2004 7:39 pm    Post subject: Reply with quote

go burton!

world domination

no just kidding they do have some sweet boards, they are pretty pricey though

another koo thing bout burt, is ANALOG

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CABLERIDER
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PostPosted: Sep 29, 2004 11:44 pm    Post subject: Reply with quote

i had a santa cruz skate and it was ok, but i moved to FL so not much snow

Forums suck
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